MOBIUSI INC| Field | Type | Description |
|---|---|---|
| file_name | string | File name |
| quality | string | Resolution |
| screen_brightness | integer | The brightness level of the advertisement screen. |
| crowd_density | integer | The density of the crowd near the advertisement screen. |
| advertisement_type | string | The type of advertisement content displayed in the image, such as product, service, etc. |
| text_visibility | string | The clarity of the text on the advertisement board, such as clear or blurry. |
| screen_position | string | The location of the advertisement screen in the atrium, such as left, right, center. |
| viewer_attention | integer | The level of viewer attention, used to assess the attractiveness of the advertisement. |
| color_scheme | string | The main color combination used in the advertisement, e.g., cool tones, warm tones. |
| advertisement_size | string | The display size of the advertisement in the image, such as full-screen or small-screen. |
| interactive_elements | boolean | Whether the advertisement contains interactive elements, such as QR codes, buttons, etc. |
| brand_visibility | integer | The degree of clarity and visibility of the brand logo in the advertisement. |
| Authorization Type | CC-BY-NC-SA 4.0 (Attribution–NonCommercial–ShareAlike) |
| Commercial Use | Requires exclusive subscription or authorization contract (monthly or per-invocation charging) |
| Privacy and Anonymization | No PII, no real company names, simulated scenarios follow industry standards |
| Compliance System | Compliant with China's Data Security Law / EU GDPR / supports enterprise data access logs |

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@dataset{Mobiusi2026,
title={Shopping Mall Atrium Advertisement Screen Effect Evaluation Dataset},
author={MOBIUSI INC},
year={2026},
url={https://www.mobiusi.com/datasets/5dd79162c8d517b7db09c3904cebc7b2?dataset_scene_id=17},
urldate={2026-02-04},
keywords={shopping mall advertisement screen dataset, visual question answering dataset, advertisement effectiveness evaluation, content media analysis},
version={1.0}
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